Retargeting and Internet Marketing – A Guide

Sometimes, the initial lack of interest cannot be avoided. It is during these times that many businesses have a contingency plan, something that would still urge the consumer to reconsider one last time. Additionally, there are people in your niche, and a simple way to reach out to them for the first time. What is retargeting and how to achieve it in the domain of internet marketing?


Retargeting occurs when a user visits your website. They can do this just to browse, or a link delivered them to you. Now, instead of completing a purchase, doing a survey, or anything else your website offered them to do, they opted to exit your website. This happens more often than you think – statistics say that 98% of the time, people don’t complete the call to action.

Due to cookies, as the user browses other sites, ads that lead back to your website begin to appear. Sometimes, the user needs a product or service in your area of expertise, and clicks on the ad, or visits your website again, and makes a purchase.


Retargeting is sometimes confused with remarketing, so we feel it is important to make the distinction. Remarketing is a process of collecting information about your consumers and using that information to create different customer lists. These lists are later used to send emails promoting your latest product, service, or event that the consumer might be interested in.

How to Utilize Retargeting

There are many tools at your disposal online, most notable of which are Google Remarketing and Retargeter. These are professional retargeting services. It is also very important to have a wholesome marketing campaign, as retargeting only works on users that visit your website at least once. Apart from this, here’s a handful of tips.

Choose Your Target

There is little point in retargeting if the visitor is not in your target demographic, or has clicked on your website by mistake. For example, if you’re selling, say, skateboards, it isn’t very likely that an 80-year-old granny from Florida will buy them. If the visitor has been on your website for under a minute, they are probably not really interested.


What if you are selling something, and the customer fails to complete the purchase? What if they have an issue with a product? Retargeting comes to the rescue. Offer discounts, coupons, and special deals in order to promote your brand.


Ads that appear on Google should differ from those that appear on Facebook. With returning customers, and people generally interested in what you have to offer, you don’t have to work as hard as with those that have a need but are not sure you’re the right fit. Additionally, the same product could have different niches.